We started Sterling because we believe auto repair customers should expect more than they typically receive. We felt that we could "raise the bar" for the collision repair industry.

First and foremost is the need to deliver the highest quality repair possible. We work hard on quality -- measuring it, refining our process, measuring again and refining some more. The continuous improvement concept has become part of our culture. We are always looking at ways to do things better.

Our approach to quality encompasses everything we do. Our strength comes from our great people, our outstanding facilities, and our unique and unparalleled processes and customer service.

To consistently provide solutions for our customers through exceptional, personalized experiences with outstanding levels of employee engagement and commitment.

Our People

Sterling will be the employer of choice by:

•	Hiring and investing in people who work hard, with integrity, and deliver results
•	Providing the industry’s leading career advancement, training, development and benefits
•	Sharing the rewards of our success

Our Customers

Sterling will surprise our customers with the:

•	Friendliness of our people
•	Convenience of our repair service process
•	Cleanliness of our stores
•	Quality of our craftsmanship
•	Dedication to keeping the commitments we make

Our Insurers

Sterling will transform the insurer-body shop relationship by:

•	Aligning our incentives
•	Being a trustworthy partner in the repair process
•	Collaborating to provide a fast and seamless repair experience
•	Improving service delivery and repair cycle time
•	Providing a national chain of shops with consistent quality and practices

Our Communities

Sterling will give back to the communities that support our business by:

•	Conducting our business in a manner that is favorable to the environment
•	Donating a portion of our profits to supporting community needs